2010, according to authentic nfl jerseys relevant earnings nearly 2 billion loss optimal cool, cool 300 million RMB six losses. Huge cost under pressure to video website, paid the vod became saivation.

Now, it seems, vod peremptory is inevitable, to pay for video website for, but success will determine enterprise can break the key to long-term foothold and development, industry experts say, video website enterprise must first take good "content close", also need to cross "low quality", "personality service," three hurdles.

By December 2010, the number of China's Internet users reached area of 3 big functions 4.57 billion scale. In this large populations, the user to choose to pay are rare. Their reason is very simple - free resources website widespread, with what will spend money?

But whatever the choice of consumer habits how, from promote industry development environment view, video "free lunch" will gradually exit stage, pay vod has gradually become the trend. JiaJingHua think, leading IT critics country continues to crack down on piracy in the policy environment, the cheap nfl jerseys living space more and more small piracy. Each big video professional website and web portal are coach outlet introduced the original hd channels, such as the best actor in 2009, introduced the original charge channel launch "tudou.com soya bean hd" strategy, cool 6 nets are starting to join grand, high-definition original business. 2010, baidu launched online video site "baidu odd art nets", sina, tencent five fingers shoes etc portal opened hd channel also successively.

As is known to all, the domestic video website either long video demand, or is short discount nfl jerseys video, its content and TV, cinemas serious homogeneity. Even video web site has a price advantage, vod fees will be hard for inside short time by users. Under the background of the homogeneity, video website competition to a breakthrough in charge mode, must start from content closes.